EST. 2014 · PICTOU, NOVA SCOTIA
OUR STORY
Sunrise Trail over Sunset Blvd.
THE BEGINNING
Apollo Originals was founded in 2014 in Edmonton by Boo McNamara — a strength and conditioning coach working with some of Alberta's top professional hockey players. Between long days on the ice and late nights in the gym, he started sketching ideas that had nothing to do with workouts and everything to do with identity.
With $500 and a vision, Boo and his friend Matty began designing hats that quickly made their way through Edmonton's creative and athletic circles. No marketing budget. No business plan. Just product that spoke for itself.
THE RISE
What started small grew fast. Apollo collaborated with Oilers Nation and the Edmonton Eskimos. Players like Nail Yakupov and Connor McDavid started wearing the brand — not because they were paid to, but because it was real.
Two retail locations followed. One across from Rogers Place. One inside West Edmonton Mall. For a kid from Nova Scotia with $500 and a dream, it was everything.
Then the pandemic hit. And like a lot of things that were built fast, it needed to slow down.
Not from the city.
Still setting the tone.
THE RETURN
Boo came home to Pictou, Nova Scotia. The brand was quiet. Some people thought it was done.
Enter Ben Murray — filmmaker, creative, and streetwear head. Ben saw Apollo not for what it was, but for what it could be. Together, they rebuilt from the ground up — this time as a creative studio disguised as a streetwear brand.
The focus shifted. Refined design. Cultural storytelling. Community. Pieces that carry a sense of place and perspective. Not chasing trends — building something that lasts.
TODAY
Apollo operates from 21 George Street in Pictou — a small coastal town on the Northumberland Strait. We design collections and custom projects for teams, brands, and individuals across Canada.
NHL players are back in the gear. Alex Vlasic, Matt Savoie, and others rock Apollo on team socials. CHL teams like the Mooseheads, Wildcats, and Eagles trust us with their custom apparel.
But we're not trying to be a big city brand operating from a small town. We are a small town brand. That's the point. World-class design doesn't need a skyline. It needs vision, craft, and something real to say.
2014
Founded
$500
Starting Capital
NHL
Players Wear It
5+
CHL Partnerships
WHAT WE BELIEVE
CULTURE OVER HYPE
We don't chase trends. We build from sport, music, art, and street culture — the things that actually matter.
SMALL TOWN PRIDE
Streetwear doesn't need the city. The best stories come from places people overlook.
AUTHENTICITY FIRST
Everything we make should feel real, lived, and earned. If it sounds like marketing, it's wrong.
IDENTITY OVER LOGOS
We're not selling clothing. We're building identity, belonging, and culture.
SPORT × MUSIC × ART × STREET CULTURE
