Mission Log

Back Outside: Apollo on the Pictou Waterfront
Find Apollo Originals at Vendor Village on the downtown Pictou waterfront from mid-June through the end of August. Read more...
From Edmonton to Pictou: How Apollo Originals Went From a $500 Dream to NHL Locker Rooms and Back Home Again
The full story of Apollo Originals — from a $500 startup in Edmonton to NHL locker rooms, two retail locations, a pandemic reset, and a rebirth in small-town Nova Scotia. Here's how we got here and where we're going. Read more...
Custom Apparel for Hockey Teams: Why Clubs Across Atlantic Canada Trust Apollo Originals
Why hockey teams across Atlantic Canada trust Apollo Originals for custom apparel. From CHL partnerships to local tournaments — premium quality, original design, built in Nova Scotia. Read more...
Custom Hats for Breweries: How Nova Scotia Craft Breweries Are Leveling Up Their Merch
Generic Merch Is Dead. Your Brewery Deserves Better. Walk into any craft brewery in Nova Scotia and you'll see the same thing. A rack of merch near the door. T-shirts. Hoodies. Maybe a hat or two. Half of it looks like it was designed in five minutes on a free logo maker. Here's the problem: your beer is world-class. Your taproom is dialled. Your brand story is legit. But your merch? It's an afterthought. And that's money left on the table. Custom brewery hats aren't just merch. They're walking billboards.... Read more...
The Rise of Atlantic Canadian Streetwear: Why the East Coast Is the New Frontier
Streetwear Doesn't Need a Big City Zip Code For decades, streetwear had a geography problem. If you weren't from New York, LA, or Tokyo, you weren't in the conversation. That story is changing. Fast. Atlantic Canadian streetwear is having a moment. And it's not trying to be something it's not. It's pulling from something deeper — hockey rinks, fishing wharves, music festivals, and the kind of small-town pride that runs in your blood whether you stay or leave. Why the East Coast Hits Different Here's what most people outside Atlantic... Read more...